Advertising
Out-of-home (OOH) advertising is the perfect medium for capturing the attention, and scaring the bejesus out, of people who haven’t been out-of-home in months. Achieve high coverage fear with posters at bus shelters, trees and every boarded-up shop on the high street.
For extra impact, consider digital billboards! Animated telescreens offer more entertainment and targeted messaging to passersby. Display custom warnings (such as “Wear a Face Mask, or else!”) whilst recording urban life. Big billboard is watching you.
PRODUCT INFO
- Format: S-Scary, L-Scary, XL-Scary.
- Number 1 for (inter)national coverage, commanding attention and elevating fear.
- Our network of poster sites provide enviable access to savvy and highly pedestrian audiences, when they look up from their phones.
REVIEWS
“MINDSPACE - Influencing behaviour through public policy.”
– Institute for Government, UK“COVID-19 Vaccine Messaging, Part 1.”
– Yale University / US Gov“Use media to increase sense of personal threat.”
– SAGE (Scientific Advisory Group for Emergencies)“Dos and Don’ts for all messaging, documents and “communications” in the widest sense (vaccines).”
– NHS“Is someone close becoming a stranger?”
– Act Early (Action Counters Terrorism), UK“People are attracted to something the more they are exposed to it.”
– Robert Zajonc ‘The Mere Effect’ study (1968)“People to adhere to the rules, along with a form of "Covid shaming" in person and online.”
– Professor Niamh Hourigan, Sociologist“Ads that include vaccine hoaxes or discourage people from getting a vaccine are banned.”
– Rebecca Stimson, Head of UK Public Policy, Facebook“Fight anti-vaxxers.”
– Boris Johnson, Prime Minister UK“I guess highly likely COVID has never been more than rebranding of mainly influenza.”
– Dr. Thomas Binder, MD“Spreading anti-vaxx conspiracy theories should be a CRIME.”
– Royal Society and British Academy“No room whatsoever for pseudoscience or nonsense or scaremongering.”
– Simon Harris TD, Minister for Higher Education, Ireland“There's no vaccine for the infodemic - so how can we combat the virus of misinformation?”
– World Economic Forum“Everything you need to deliver our award-winning marketing campaigns on a local level.”
– HM Government / Public Health England / NHSCOVID 19 - Media Buying Services
– UK Gov