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Out-of-home (OOH) advertising is the perfect medium for capturing the attention, and scaring the bejesus out, of people who haven’t been out-of-home in months. Achieve high coverage fear with posters at bus shelters, trees and every boarded-up shop on the high street. 

 

For extra impact, consider digital billboards! Animated telescreens offer more entertainment and targeted messaging to passersby. Display custom warnings (such as “Wear a Face Mask, or else!”) whilst recording urban life. Big billboard is watching you.

  • PRODUCT INFO

    • Format: S-Scary, L-Scary, XL-Scary.
    • Number 1 for (inter)national coverage, commanding attention and elevating fear.
    • Our network of poster sites provide enviable access to savvy and highly pedestrian audiences, when they look up from their phones.
  • REVIEWS

    “MINDSPACE - Influencing behaviour through public policy.”
    – Institute for Government, UK

     

    “COVID-19 Vaccine Messaging, Part 1.”
    – Yale University / US Gov

     

    “Use media to increase sense of personal threat.”
    – SAGE (Scientific Advisory Group for Emergencies)

     

    “Dos and Don’ts for all messaging, documents and “communications” in the widest sense (vaccines).”
    – NHS

     

    “Is someone close becoming a stranger?”
    – Act Early (Action Counters Terrorism), UK

     

    “People are attracted to something the more they are exposed to it.”
    – Robert Zajonc ‘The Mere Effect’ study (1968)

     

    “People to adhere to the rules, along with a form of "Covid shaming" in person and online.”
    – Professor Niamh Hourigan, Sociologist

     

    “Ads that include vaccine hoaxes or discourage people from getting a vaccine are banned.”
    – Rebecca Stimson, Head of UK Public Policy, Facebook

     

    “Fight anti-vaxxers.”
    – Boris Johnson, Prime Minister UK

     

    “I guess highly likely COVID has never been more than rebranding of mainly influenza.”
    – Dr. Thomas Binder, MD

     

    “Spreading anti-vaxx conspiracy theories should be a CRIME.”
    – Royal Society and British Academy

     

    “No room whatsoever for pseudoscience or nonsense or scaremongering.”
    – Simon Harris TD, Minister for Higher Education, Ireland

     

    “There's no vaccine for the infodemic - so how can we combat the virus of misinformation?”
    – World Economic Forum

     

    “Everything you need to deliver our award-winning marketing campaigns on a local level.”
    – HM Government / Public Health England / NHS

     

    COVID 19 - Media Buying Services
    – UK Gov

€ 320.000.000,00Price
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